Support the DKA Campaign by sharing the Warning Signs in your community! When you donate here we will send you a pack of T1D Awareness stickers. Thank you for helping make this life-saving work possible.
Beyond Type 1’s DKA Awareness Campaign has landed in New Zealand! 26,000 people are currently living with Type 1 diabetes in New Zealand and many are in the life-threatening state of DKA upon diagnosis.
From the beginning days of Beyond Type 1, the problem of DKA has been one that we wanted to solve. Our CEO & Co-Founder’s open letter on the topic in September of 2015 has been shared thousands of times. Our first T1D Warning Signs campaign put thousands of flyers into schools across the country. These efforts have been good, but at the end of the day, they were the equivalent of dangling our feet in the water.
In July 2016, we began discussions with the Pennsylvania Chapter of the American Academy of Pediatrics (PAAAP) about what an awareness campaign to reach every pediatrician’s office in that state would look like.
We ultimately built a campaign that featured digital newsletter announcements, physical mailings of posters and print collateral, and an online portal with more information and resources. Since the October 2016 launch in Pennsylvania, the campaign has been distributed in the US in 18 states to over 22,000 pediatric offices, serving 90 million patients annually. In October 2017, in partnership with New Zealand Society for the Study for Diabetes and Diabetes New Zealand, over 1100 general practitioners received the print campaign and NZ Doctor magazine provided a campaign insert for their 2700 subscribers.
Efforts are currently underway to bring the campaign to other states in the US, as well as Mexico and Argentina in 2018.
