DKA Campaign in Mexico
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See this announcement on our Spanish site here.
Beyond Type 1’s DKA Awareness Campaign has landed in Mexico! Thousands of people are currently living with Type 1 diabetes in Mexico and many are in the life-threatening state of DKA upon diagnosis.
From the beginning days of Beyond Type 1, the problem of DKA has been one that we wanted to solve. Our CEO & Co-Founder’s open letter on the topic in September of 2015 has been shared thousands of times. Our first T1D Warning Signs campaign put thousands of flyers into schools across the country. These efforts have been good, but at the end of the day, they were the equivalent of dangling our feet in the water.
In July 2016, we began conversations with the Pennsylvania Chapter of the American Academy of Pediatrics (PAAAP) about an awareness campaign to reach each pediatrician’s office in that state.
Eventually, we created a campaign that featured digital newsletters, posters, printed materials, and an online portal with more information and resources. Since the October 2016 launch in Pennsylvania, the campaign has been distributed in the USA in 18 states to more than 22,000 pediatric offices, which assist over 90 million patients annually. In February 2018, in partnership with the Federación Mexicana de Diabetes, A.C. (Mexican Diabetes Federation, A.C.), the attendees at the XXX Congreso Nacional de la Federación Mexicana de Diabetes, A.C. (XXX National Congress of the Mexican Diabetes Federation, A.C.) will have access to posters with the warning signs, Diabetes Hoy (Diabetes Today) magazine, which is the FMD official communication media provided a campaign insert along with the more than 10,000 impressions of the magazine distributed throughout the Mexican Republic and we are still working to reach over 20 regional chapters of this organization.
Efforts are currently being made to take the campaign to other states in the USA, as well as to other countries in Latin American.